We installed a system that offered free Wi-Fi inside Fiat taxicabs but which only worked when passengers buckled up their seatbelts. A simple device, attached to the backseat seatbelts, turned on a Wi-Fi modem whenever the seatbelts were buckled up.
Cannes Lions - 1 Silver; 1 Shortlist / D&AD - Wood Pencil
One Show - 4 In Book / CCSP - In Book / Archive - Selected
Clio - Bronze / London - 1 Gold; 1 Silver